THE ARIA JUMPSUIT
I oversaw the digital marketing strategy for an e-commerce apparel design—right at the height of the COVID-19 pandemic. By positioning the product as a luxury piece of eco-friendly loungewear offering versatility for any season or occasion, our market-responsive strategy quickly achieved organic online virality and kept the company’s profits thriving through a challenging era for small businesses everywhere.
Packaging Design
2019 - 2020
SPRING / SUMMER CAMPAIGN
2022
Paid User Generated Content
2021 - 2023
FALL / WINTER CAMPAIGN
2021 - 2022
Organic User Generated Content
2019 - 2023
Jewelry Campaigns
I provided creative solutions to differentiating a brand’s jewelry offerings in a crowded online retail marketplace. As global consumer markets experienced a major economic downturn during the pandemic, worldwide jewelry sales plummeted and customer value systems evolved—yet our adaptive marketing strategy still managed to catalyze revenue generation from the brand’s jewelry collection.
Rihanna Collection Campaign
2020
Jewelry Club Subscription
2020 - 2021