During the Spring / Summer 2022 fashion season, Aria Lattner’s customer base embraced a celebratory return to in-person gatherings and global travel following the COVID-19 pandemic. At the same time, the company’s US customer base in particular was trending towards a demand for more body positivity and inclusivity in the brand’s online media. In response to this customer feedback, I began reframing the company’s image surrounding its signature Aria Jumpsuit design, highlighting the product’s unique one-size fit that accommodates inclusivity and promotes self-love for women of all body types. The creative I produced for this campaign accounted for over 70% of the company’s total apparel sales over the course of the season.
Produce a comprehensive multimedia campaign with an emphasis on video advertising and email marketing. Provide relevant copywriting and design materials—informed by user feedback and A/B testing—positioning the jumpsuit as a comfortable and versatile wardrobe option for women of all shapes and sizes. Supervise team of outsourced photographers and videographers to produce raw media assets while taking ownership of editing and production of final collateral for distribution.
Campaign video for YouTube ad placement.
Product sizing image for web.
Product variant image for web.
Product hero image for web.
Email campaign with social proof.
Campaign video for ad placements on Facebook, Instagram, and TikTok.
Ad copy & creative for Facebook carousel placement.