Within the first year of launching the brand’s iconic Rihanna jewelry line, the collection proved to be a best-selling hit among the company’s existing jewelry customers. In order to increase sales and brand awareness among new customers, I led the design of a multimedia marketing campaign for this particular collection—emphasizing its quality craftsmanship and signature gift packaging. This campaign resulted in more than a 30% increase in collection sales within the first six months.
Produce a comprehensive multimedia campaign with an emphasis on video advertising and email marketing. Provide relevant copywriting and design materials—informed by user feedback and A/B testing—positioning the items as a luxury collection offered at a fraction of the price of comparable diamond jewelry designs. Supervise team of outsourced photographers and videographers to produce raw media assets while taking ownership of editing and production of final collateral for distribution.
Campaign video for YouTube ad placement.
Collection hero image for web.
Product variant image for web.
Product hero image for web.
Email campaign with social proof.
Campaign video for ad placements on Facebook, Instagram, and TikTok.
Ad copy & creative for Facebook carousel placement.