As a seasonal design ideal for spring and summer, Aria Lattner’s signature jumpsuit product needed to be appropriately rebranded to maintain sales and revenue generation throughout the fall and winter seasons. To achieve this, I took ownership of repositioning the product as a luxury design that is versatile enough to wear “dressed up” for date nights as well as for casual loungewear in colder weather. The creative I produced for this marketing campaign accounted for over 65% of the company’s total apparel sales over the course of the season.
Produce a comprehensive multimedia campaign with an emphasis on video advertising and email marketing. Provide relevant copywriting and design materials—informed by user feedback and A/B testing—highlighting the product’s comfort and versatility to wear for any occasion in any season. Supervise team of outsourced photographers and videographers to produce raw media assets while taking ownership of editing and production of final collateral for distribution.
Campaign video for YouTube ad placement.
Product hero image.
Still image for Facebook and Instagram ad placements.
Still image for Facebook and Instagram ad placements.
Email campaign with social proof.
Campaign video for ad placements on Facebook, Instagram, and TikTok.
Ad copy & creative for Facebook carousel placement.