Signature gift packaging design for sample apparel & jewelry shipments.
Hang tag design for apparel items.
Stone & care information cards for jewelry purchases.
Poly mailer packaging design for apparel-only shipments.
Design, Photography, Videography, Creative Marketing Services
Packaging Design
for Aria Lattner
2019 - 2020
The Project
Immediately upon my appointment as Creative Director at Aria Lattner in 2019, we launched the brand new Aria Jumpsuit—the first apparel product to be released by the jewelry-focused brand. The jumpsuit quickly became a viral sensation among online fashion communities within just a few short months. As part of this critical product launch, I was responsible for implementing new retail packaging solutions to ensure cohesion of brand identity across packaging for all the company’s product lines.
Scope of Work
Redesign the signature branded gift packaging offered with the fulfillment of each order. Provide relevant copywriting and design materials to emphasize packaging solutions that present the brand’s products as luxury retail designs during the critical “unboxing” touchpoint in the customer journey.