Upon my appointment as Director of Marketing in 2017, Yoga Farm Ithaca’s executive board tasked me with the mission of promoting the non-profit organization’s various fundraising events and initiatives. I created a marketing plan to help develop and promote the yoga center’s brand new corporate membership program among local businesses, which successfully generated over $36K in annual recurring revenue within its first year. As part of a comprehensive rebranding audit for the organization, I also created print and digital advertising plans for the ongoing programming and event series offered on-site to help boost attendance and membership sales. By identifying new markets and building a sustainable onboarding funnel, my efforts led to an over 600% increase in membership by the end of my tenure.
Lead digital transformation including website redesign, marketing automation, and CRM integration. Perform comprehensive rebranding audit on all promotional materials including print advertising, social media graphics, and email marketing collateral. Produce compelling copy and designs for fundraising materials and corporate wellness decks to expand local sponsorship opportunities. Create attractive designs for posters and other various branded products to be sold at the yoga center’s on-site retail location.
Rack card for print distribution.
Flyer invitation for corporate wellness client.
Corporate wellness deck distributed in print for corporate partnership proposals.
Print poster for community fundraising event.
Print poster for community fundraising event.
Web redesign as part of a rebranding audit.
Branded inspirational poster available for purchase at retail location.
Digital graphic design for web.
Digital graphic design for web.