As the in-house design lead for Elevate Integrated Marketing Systems, I managed a roster of 14 clients within fraternity and sorority organizations at 8 college campuses across the United States. To support each organization’s continued fundraising efforts, I copyedited and designed an ongoing series of visually compelling newsletters to promote a sense of pride and nostalgia amongst alumni networks. My work in particular focused on creating fresh graphic elements that aligned with each organization’s style guidelines, providing a basic template for future junior designers to easily adapt towards their own work.
Produce various alumni communications materials using authorized organization copy and media, including newsletter and web portal design. Collaborate with key stakeholders within each fraternity and sorority to ensure brand cohesion and board alignment on all published materials. Contribute relevant copywriting and editing expertise towards fundraising materials according to MLA style guidelines.
Web redesign of alumni portal for the Phi Delta Theta fraternity at Cornell University.
Seasonal newsletter design for the Chi Phi fraternity at MIT.
Seasonal newsletter design for the Phi Lambda Theta fraternity at MIT.
Seasonal newsletter design for the Zeta Beta Tau fraternity at MIT.
Seasonal newsletter design for the Phi Delta Theta fraternity at Cornell University.
Seasonal newsletter design for the Mass Delta fraternity at MIT.