In 2019, professional yoga teacher and content creator Brett Larkin was experiencing stagnant membership rates for her exclusive paid content offerings on her online platform, Uplifted Yoga. In an increasingly saturated market of free online yoga classes and video content, Brett was struggling to differentiate her paid resources. To help strengthen her funnel, I was tasked with producing various marketing and free educational materials to present her as an expert in her field, positioning her paid offerings as a natural progression for those users who were serious about pursuing their yoga practice online. Ultimately, the content I produced for her free yoga programs increased traffic to her paid site by over 25% within the first month of distribution.
Develop and finalize video content for free online distribution, providing comprehensive video editing and relevant motion graphics in the post-production process. Optimize corresponding web copy for search engine optimization, primarily on Google and YouTube. Design compatible graphic assets to attract traffic into the user funnel for video resources.
Full-length guided yoga practice video for YouTube.
Pinterest graphic to linked to instructional video.
Pinterest graphic to linked to instructional video.
Pinterest graphic to linked to instructional video.
Instructional video for YouTube.
Instructional video for YouTube.
Pinterest cover graphic to linked to DIY collection.
Pinterest cover graphic to linked to Prenatal Yoga collection.
Pinterest cover graphic to linked to Mastermind collection.